Why look beyond Stripe

While Stripe is a widely adopted platform for online payment processing, certain business requirements or operational constraints may necessitate exploring alternative solutions. Factors such as transaction fees, geographic market focus, and specific feature sets can influence the suitability of a payment gateway. For instance, businesses with a significant volume of in-person transactions might find integrated POS systems offered by alternatives more efficient. Similarly, companies operating in regions with limited Stripe availability or those requiring specialized local payment methods may need to consider other providers. Some alternatives may offer different pricing models, potentially reducing costs for specific transaction profiles or business types. Furthermore, businesses seeking a more simplified interface for non-technical users, or those with unique compliance needs, might find a better fit with a different platform’s offerings.

Stripe's developer-centric approach, while powerful, might also be a point of divergence. Organizations with minimal in-house development resources may prefer platforms that offer more out-of-the-box integrations or low-code/no-code solutions. Evaluating alternatives allows businesses to align their payment infrastructure with their specific technical capabilities, customer base, and financial objectives.

Top alternatives ranked

  1. 1. PayPal — Global digital payment platform for consumers and businesses

    PayPal is a comprehensive digital payment platform offering services for both online and in-person transactions. It provides a widely recognized checkout experience for consumers and offers various tools for businesses, including invoicing, recurring payments, and fraud protection. PayPal's extensive user base and brand recognition can contribute to higher conversion rates for merchants. Its platform supports a broad range of currencies and is available in numerous countries, facilitating international trade. For developers, PayPal offers APIs and SDKs to integrate its payment processing capabilities into websites and applications, alongside pre-built shopping cart integrations. The platform also includes dispute resolution services and seller protection policies. PayPal generally targets businesses of all sizes, from small online shops to large enterprises, with a focus on ease of use for consumers and merchants alike.

    • Best for: Online retail, international payments, businesses needing broad customer reach, digital goods, and services.

    Learn more about PayPal's platform or visit the official PayPal website.

  2. 2. Square — Integrated ecosystem for in-person and online payments

    Square provides a suite of business tools centered around payment processing, particularly strong in its point-of-sale (POS) systems for brick-and-mortar businesses. Its offerings include hardware for card readers, POS software, online store creation, payroll management, and business banking services. Square's integrated ecosystem aims to simplify operations for small to medium-sized businesses across various industries, such as retail, restaurants, and professional services. The platform emphasizes ease of setup and use, often requiring minimal technical expertise. For developers, Square offers APIs to integrate payment functionality, manage inventory, and access customer data, allowing for custom solutions. Its pricing model typically includes a flat rate per transaction, which can be transparent for businesses with predictable volumes. Square also offers tools for invoicing, appointments, and loyalty programs, aiming to be a complete business operating system.

    • Best for: Small to medium businesses, brick-and-mortar retail, restaurants, mobile businesses, integrated POS solutions, businesses requiring simple setup.

    Learn more about Square's solutions or visit the official Square website.

  3. 3. Adyen — Unified commerce platform for global enterprises

    Adyen is a global payment platform that provides end-to-end infrastructure for processing payments across online, mobile, and in-store channels. It is designed primarily for large enterprises and global businesses, offering a single platform to manage payments, risk, and data. Adyen supports a vast array of local payment methods and currencies, enabling businesses to expand internationally with localized payment experiences. The platform includes advanced fraud prevention tools, detailed analytics, and robust reporting capabilities. Adyen's API-first approach and comprehensive documentation cater to developers building custom payment flows and integrations. Its unified commerce model allows businesses to connect disparate sales channels and gain a holistic view of customer transactions. Adyen's pricing is typically based on a per-transaction fee plus a payment method fee, often more competitive for high-volume merchants. The platform's focus is on providing a scalable and highly customizable payment solution for complex business needs.

    • Best for: Large enterprises, global businesses, unified commerce experiences, businesses requiring extensive customization and local payment method support, high transaction volumes.

    Learn more about Adyen's platform or visit the official Adyen website.

  4. 4. Criteo — Commerce media platform for retail advertising and monetization

    Criteo is a commerce media platform that specializes in performance marketing solutions, primarily through retargeting and customer acquisition. While not a direct payment gateway like Stripe, Criteo's services indirectly support e-commerce businesses by driving sales and optimizing advertising spend. It leverages extensive commerce data to deliver personalized ad experiences across various channels, including display, video, and native ads. Criteo's platform helps retailers and brands reach high-intent customers throughout their purchase journey, contributing to increased revenue that payment gateways then process. Its offerings include demand-side platform (DSP) capabilities, retail media solutions for monetizing retailer websites, and supply-side platform (SSP) features for publishers. Criteo's focus is on maximizing return on ad spend (ROAS) for its clients through data-driven advertising. Developers can integrate with Criteo's APIs to feed product catalogs and track campaign performance, although its primary users are marketing and advertising teams rather than payment engineers.

    • Best for: E-commerce businesses seeking to optimize ad spend, retargeting campaigns, customer acquisition, retail media monetization, businesses focused on performance marketing.

    Learn more about Criteo's advertising solutions or visit the official Criteo website.

  5. 5. Microsoft Advertising — Search and native advertising for Microsoft and partner networks

    Microsoft Advertising (formerly Bing Ads) is an advertising platform that allows businesses to display ads on Microsoft and partner properties, including Bing, MSN, Outlook.com, and the Microsoft Audience Network. Similar to Criteo, it is an advertising platform rather than a payment gateway, but it serves as an alternative channel for businesses to acquire customers who will eventually make payments. Microsoft Advertising offers various ad formats, including search ads, shopping ads, and audience ads, with targeting options based on demographics, location, and interests. It caters to businesses looking to expand their reach beyond Google's ecosystem and tap into Microsoft's user base, which tends to have different demographics in some regions. The platform provides tools for campaign management, bid optimization, and performance reporting. Developers can utilize its API to automate campaign creation, management, and reporting, integrating advertising efforts into broader marketing strategies. Its value proposition is in diversifying advertising channels and potentially reaching different segments of online users.

    • Best for: Businesses looking to diversify search advertising, reaching Microsoft search engine users, B2B lead generation, e-commerce product promotion, expanding beyond Google Ads.

    Learn more about Microsoft Advertising's offerings or visit the official Microsoft Advertising help documentation.

  6. 6. Google Ads — Premier platform for search, display, and video advertising

    Google Ads is Google's online advertising platform, enabling businesses to display ads across Google's vast network, including Search, Display Network, YouTube, and Google Play. While not a payment processor, Google Ads is a critical tool for driving traffic and conversions to businesses that then use payment gateways like Stripe. It offers a wide range of campaign types, targeting options, and bidding strategies to reach potential customers at various stages of the buying funnel. Businesses use Google Ads to generate leads, drive website traffic, increase online sales, and build brand awareness. The platform provides extensive analytics and reporting features to track campaign performance and optimize ad spend. Google Ads offers comprehensive APIs and SDKs for developers to automate complex campaign management tasks, integrate with other marketing tools, and build custom reporting dashboards. Its reach and targeting capabilities make it a fundamental platform for customer acquisition in the digital landscape.

    • Best for: Driving website traffic, lead generation, increasing online sales, brand awareness campaigns, businesses needing broad online reach, remarketing.

    Learn more about Google Ads capabilities or visit the official Google Ads support page.

  7. 7. Meta Ads (Facebook + Instagram) — Social media advertising for broad audience reach

    Meta Ads, encompassing advertising across Facebook, Instagram, Messenger, and Audience Network, provides businesses with tools to reach a vast social media audience. Like Google Ads and Microsoft Advertising, Meta Ads is an advertising platform designed to drive customer engagement and conversions, rather than process payments directly. It offers granular targeting capabilities based on demographics, interests, behaviors, and custom audiences, allowing businesses to precisely reach their ideal customers. The platform supports various ad formats, including image, video, carousel, and collection ads, optimized for different campaign objectives such as brand awareness, traffic, lead generation, and sales. Meta Ads is particularly effective for e-commerce, brand building, and direct-to-consumer marketing due to its visual nature and social engagement features. Developers can integrate with the Meta Graph API to manage ads, retrieve insights, and automate workflows. Its extensive user base makes it a key channel for businesses seeking to connect with consumers on social platforms.

    • Best for: Social media advertising, audience targeting, e-commerce promotion, brand awareness campaigns, businesses targeting specific demographics and interests, direct-to-consumer sales.

    Learn more about Meta Ads capabilities or visit the official Meta Business Help Center.

Side-by-side

Feature Stripe PayPal Square Adyen Criteo Microsoft Advertising Google Ads Meta Ads (Facebook + Instagram)
Core Function Payment Gateway Digital Payment Platform POS & Payment Processor Unified Commerce Platform Commerce Media Platform Search & Native Advertising Search, Display & Video Advertising Social Media Advertising
Best For Online businesses, subscriptions Online retail, international payments SMB, brick-and-mortar, POS Global enterprises, unified commerce E-commerce, retargeting Microsoft network reach, B2B Traffic, leads, sales (broad) Social engagement, e-commerce
Pricing Model Per transaction (2.9% + 30¢) Per transaction (variable) Per transaction (variable) Per transaction + fixed fee Performance/CPM/CPC CPC/CPM/CPA (auction) CPC/CPM/CPA (auction) CPC/CPM/CPA (auction)
Developer Focus High (APIs, SDKs) Medium (APIs, SDKs) Medium (APIs, SDKs) High (APIs, SDKs) Medium (APIs for data feeds) High (APIs for campaign management) High (APIs for campaign management) High (Graph API)
Global Reach High (40+ countries) Very High (200+ countries) Medium (US, CA, UK, AU, JP, IE) Very High (100+ countries) High (Global) High (Global) Very High (Global) Very High (Global)
In-person Payments Yes (Terminal) Limited (card readers) Primary focus (POS hardware) Yes (POS solutions) No No No No
Subscription Management Yes (Billing) Yes Yes Yes No No No No
Fraud Prevention Yes (Radar) Yes Yes Yes Indirect (ad fraud) Indirect (ad fraud) Indirect (ad fraud) Indirect (ad fraud)
Supported Currencies 135+ 25+ Limited (primary market currencies) 150+ N/A (advertising) N/A (advertising) N/A (advertising) N/A (advertising)
Compliance PCI DSS Level 1, GDPR PCI DSS, GDPR PCI DSS Level 1 PCI DSS Level 1, PSD2 GDPR, CCPA GDPR, CCPA GDPR, CCPA GDPR, CCPA

How to pick

Selecting an alternative to Stripe requires a systematic evaluation of your business needs, technical capabilities, and target markets. The primary decision point is typically whether you require a direct payment processing solution (like PayPal, Square, Adyen) or a platform focused on customer acquisition and advertising (like Criteo, Microsoft Advertising, Google Ads, Meta Ads). If your primary goal is payment processing, consider the following:

  • Transaction Volume and Business Model: For high-volume online businesses, Adyen's enterprise-grade features and potentially lower per-transaction fees might be advantageous. Small to medium-sized businesses, especially those with a significant in-person component, might find Square's integrated POS and hardware solutions more suitable. PayPal offers broad consumer recognition, which can be beneficial for almost any online business, particularly those with an international customer base.
  • Geographic Reach and Local Payment Methods: If your business operates globally or plans to expand into specific international markets, evaluate the alternative's support for local currencies and popular payment methods in those regions. Adyen and PayPal generally offer extensive international coverage.
  • Developer Resources and Integration Complexity: Assess your in-house development team's capacity. Platforms like Adyen and Stripe offer robust APIs for deep customization, while Square and PayPal may provide more out-of-the-box integrations for common e-commerce platforms, potentially requiring less development effort. Review the quality of their API documentation and available SDKs.
  • Pricing Structure: Compare transaction fees, monthly fees, dispute resolution fees, and any other charges. Some platforms offer flat rates, while others have tiered or custom pricing based on volume. Understand the total cost of ownership for your specific transaction profile.
  • Specific Features: Do you need advanced subscription management, sophisticated fraud prevention, integrated invoicing, or multi-currency support? Match the platform's features against your specific operational requirements.
  • Customer Support: Evaluate the availability and quality of customer support. For critical payment infrastructure, responsive and knowledgeable support can be crucial.

If your focus is on driving traffic and sales that a payment gateway will eventually handle, then advertising platforms become relevant:

  • Target Audience: Google Ads is strong for reaching users actively searching for products/services. Meta Ads excels at audience targeting on social media platforms. Microsoft Advertising offers access to a distinct user base on the Microsoft network. Criteo specializes in retargeting and commerce-specific advertising.
  • Campaign Objectives: Define whether you prioritize brand awareness, lead generation, or direct sales conversions, as each platform has strengths in different areas.
  • Budget and ROI: Analyze the cost-per-click (CPC) or cost-per-impression (CPM) and potential return on ad spend (ROAS) across different platforms for your industry.

Ultimately, a pilot integration or detailed cost analysis with each strong candidate can provide empirical data to inform your final decision.