Overview
DashThis is a marketing reporting tool that aggregates data from multiple sources into customizable dashboards and automated reports. Launched in 2011, the platform aims to streamline the process of compiling and presenting marketing performance data for agencies and in-house teams. Its primary application areas include client reporting, internal performance monitoring, and data visualization across various digital marketing channels.
The platform is engineered to reduce the manual effort associated with data collection and report creation. Users can connect to numerous marketing platforms, including advertising networks, social media channels, and analytics tools, to centralize their performance metrics. Once connected, DashThis provides templates and customization options to build reports and dashboards that reflect specific KPIs and reporting requirements. This focus on automation and integration is intended to free up marketing professionals from repetitive data compilation tasks, allowing them to allocate more time to analysis and strategy development.
DashThis is particularly suited for environments where regular, comprehensive reporting is a critical function, such as marketing agencies managing multiple clients or large in-house teams overseeing diverse campaigns. The platform supports the creation of white-label reports, enabling agencies to deliver branded performance summaries to their clients. While it integrates with many data sources for reporting, its developer experience is focused on a user-friendly interface for report building rather than offering a public API for programmatic interaction with the DashThis platform itself. This positioning targets users who prioritize ease of use and pre-built integrations over extensive custom development for their reporting infrastructure.
The core proposition of DashThis is to transform raw marketing data into actionable insights through visual reporting. According to a study by CXL, data visualization can significantly improve the speed and comprehension of data analysis, which aligns with DashThis's emphasis on dashboard design and report clarity CXL data visualization best practices. The platform's capabilities extend to scheduling report delivery, ensuring stakeholders receive timely updates without manual intervention. This automation layer is a key differentiator for DashThis in the marketing analytics ecosystem.
Owned by Traject, DashThis operates within a suite of marketing technology tools. Its development ethos centers on providing a streamlined user experience, offering pre-built widgets and drag-and-drop functionality for report customization. The platform is designed to be accessible to users without deep technical expertise, making it a viable option for marketing professionals who need to generate sophisticated reports without relying on data scientists or developers for every reporting task.
Key features
- Automated Marketing Reports: Generates and delivers reports on a scheduled basis, consolidating data from various marketing channels automatically.
- Customizable Dashboards: Allows users to design and personalize dashboards with specific KPIs, data visualizations, and branding elements.
- Data Integrations: Connects to over 34 marketing platforms, including Google Ads, Facebook Ads, Google Analytics, and SEO tools, to centralize data.
- Templates Library: Offers a collection of pre-built report templates for common marketing channels and reporting needs.
- White-Label Reporting: Enables agencies to brand reports with their own logos and color schemes for client delivery.
- Data Blending: Combines data from different sources into a single report, allowing for cross-channel analysis.
- Performance Monitoring: Provides real-time and historical data views to track campaign performance and identify trends.
- Granular Data Control: Offers options to filter, segment, and group data within reports for detailed analysis.
Pricing
DashThis offers several subscription tiers based on the number of dashboards required, with pricing structured for annual billing. Custom pricing options are available for organizations needing more than 50 dashboards.
| Plan Name | Dashboards | Starting Price (Billed Annually) | Features |
|---|---|---|---|
| Individual | 3 | $33/month | Unlimited data sources, email support, all integrations. |
| Professional | 10 | $109/month | All Individual features, priority support. |
| Business | 25 | $219/month | All Professional features, dedicated account manager. |
| Standard | 50 | $399/month | All Business features, advanced customization. |
| Custom | 50+ | Contact for pricing | Tailored solutions for large organizations. |
For detailed and up-to-date pricing information, refer to the official DashThis pricing page.
Common integrations
- Google Ads: Integrates for campaign performance, keywords, and conversion data DashThis Google Ads integration guide.
- Google Analytics: Connects for website traffic, user behavior, and engagement metrics DashThis Google Analytics integration guide.
- Facebook Ads: Pulls data for ad campaign performance, reach, and cost metrics DashThis Facebook Ads integration guide.
- LinkedIn Ads: Aggregates data from LinkedIn advertising campaigns DashThis LinkedIn Ads integration guide.
- Google Search Console: Provides data on organic search performance and keyword rankings DashThis Google Search Console integration guide.
- YouTube: Integrates for video performance metrics and audience engagement DashThis YouTube integration guide.
- Mailchimp: Connects for email marketing campaign statistics DashThis Mailchimp integration guide.
- HubSpot: Gathers data from HubSpot CRM and marketing automation activities DashThis HubSpot integration guide.
Alternatives
- Supermetrics: A data connector tool that pulls marketing data into various destinations like spreadsheets, data warehouses, and BI tools.
- Whatagraph: Offers automated marketing reporting and monitoring with a focus on visual aesthetics and client-friendly dashboards.
- Looker Studio (Google Data Studio): A free reporting and dashboarding tool from Google that integrates with a wide range of data sources, requiring more manual setup.
Getting started
DashThis focuses on a user interface-driven approach for report creation, rather than a programmatic API. The typical workflow involves connecting data sources through the web application. Below is a conceptual representation of the steps involved in connecting a data source and creating a basic dashboard within the DashThis environment, demonstrating the UI-centric interaction. There is no public API for programmatic interaction with DashThis itself, so code examples are illustrative of configuration, not direct API calls.
// Step 1: Log in to DashThis
// Access the DashThis web application via your browser.
// Step 2: Navigate to Integrations
// In the left-hand navigation, locate and click 'Integrations'.
// Step 3: Connect a new data source (e.g., Google Analytics)
Click 'Add Integration'.
Search for 'Google Analytics' and select it.
Click 'Connect'.
Follow the OAuth flow to grant DashThis permission to access your Google Analytics account.
Select the specific Google Analytics account, property, and view you wish to use.
Confirm connection.
// Step 4: Create a new Dashboard
In the left-hand navigation, click 'Dashboards' then 'Create New Dashboard'.
Choose a dashboard template (e.g., 'Website Performance Report') or start from scratch.
Provide a name for your dashboard (e.g., 'Monthly Website Traffic').
// Step 5: Add Widgets to the Dashboard
Click 'Add Widget' within your new dashboard.
Select a data source (e.g., 'Google Analytics').
Choose a metric (e.g., 'Sessions', 'Pageviews').
Select a visualization type (e.g., 'Line Chart', 'Number Widget', 'Table').
Configure dimensions, filters, and date ranges as needed.
Click 'Save Widget'.
// Step 6: Customize and Automate Report Delivery
Arrange widgets on the dashboard via drag-and-drop.
Set up automated email delivery for the dashboard by navigating to 'Sharing Options' and configuring recipients and frequency.
This pseudocode illustrates the sequence of actions a user would perform within the DashThis graphical user interface to set up data collection and reporting. The platform's design prioritizes ease of configuration through its web interface.