Convert Experiences

Overview

Convert Experiences is a platform engineered for client-side experimentation and website optimization, founded in 2011. Its primary function is to enable businesses to conduct A/B tests, multivariate tests (MVT), and split URL tests. These testing methodologies are critical for data-driven decision-making, allowing users to compare different versions of web pages or elements to determine which performs best against predefined goals, such as conversion rates or engagement metrics. The platform emphasizes its utility for ecommerce optimization, aiming to help online retailers enhance user journeys and increase sales through iterative improvements based on empirical data.

The platform is designed for technical buyers and developers who require granular control over their testing environment, as well as marketing teams looking for a visual editor. Implementation primarily involves a JavaScript tag that loads asynchronously on the client side, allowing for dynamic modifications to the webpage content without requiring backend changes for each experiment. This approach ensures experiments can be deployed and iterated quickly. Convert Experiences also provides robust API integrations, enabling developers to integrate testing data with other analytics platforms or to trigger experiments based on custom events and user attributes.

A core component of Convert Experiences is its personalization engine. This feature allows users to deliver tailored content and experiences to specific audience segments based on various criteria, including geographic location, referral source, browsing behavior, and user attributes. For example, an ecommerce site could display different product recommendations or promotions to new visitors versus returning customers, or to users arriving from a specific marketing campaign. This capability aims to enhance relevance and engagement, potentially leading to higher conversion rates. The platform's focus on compliance, specifically GDPR, CCPA, and HIPAA, addresses a key concern for businesses operating in regulated markets, ensuring that user data is handled in accordance with privacy regulations.

The platform positions itself as an alternative to other prominent A/B testing solutions like Optimizely and VWO. It caters to organizations that prioritize features like advanced segmentation, detailed reporting, and a high degree of control over experiment setup and execution. The developer experience notes indicate that while a visual editor is available, the platform fully supports custom code and API integrations, making it suitable for development teams that need to implement complex testing scenarios or integrate with existing data pipelines. Its starting price point and feature set suggest it targets small to medium-sized businesses and enterprise clients focused on continuous optimization.

Key features

• A/B Testing: Allows comparison of two or more versions of a webpage or element to determine which performs better against defined metrics.
• Split URL Testing: Enables testing entirely different web pages hosted at distinct URLs against each other.
• Multivariate Testing (MVT): Facilitates simultaneous testing of multiple variations of multiple elements on a single page to identify optimal combinations.
• Personalization: Delivers customized content and experiences to specific user segments based on behavioral data, demographics, and other attributes.
• Visual Editor: Provides a code-free interface for non-technical users to create and modify experiment variations directly on their website.
• Custom Code Editor: Offers developers the ability to implement complex experiment logic and modifications using JavaScript, CSS, and HTML.
• Advanced Segmentation: Allows for granular targeting of experiment audiences based on a wide range of visitor properties and behaviors.
• API Integrations: Supports data exchange and experiment control through a RESTful API, enabling integration with other marketing and analytics tools.
• Goal Tracking: Tools to define and monitor specific actions (e.g., clicks, form submissions, purchases) as experiment goals.
• Reporting & Analytics: Provides detailed insights into experiment performance, statistical significance, and goal attainment.

Pricing

Convert Experiences offers tiered pricing based on tested visitor volume and included features. As of May 2026, the pricing structure begins with a "Mini Plan" and scales upwards.

For detailed and up-to-date pricing information, including specifics on feature sets for each tier and varying visitor volumes, refer to the official Convert Experiences pricing page.

Common integrations

• Google Analytics: Integrate experiment data with Google Analytics 4 for unified reporting and deeper user behavior analysis. Convert's Google Analytics integration documentation.
• Google Tag Manager (GTM): Deploy the Convert Experiences JavaScript tag and manage experiment triggers via GTM for streamlined implementation. Google Tag Manager Custom Templates guide.
• Segment: Send experiment data to Segment for distribution to various analytics, CRM, and marketing automation tools. Convert's Segment integration documentation.
• Hotjar: Combine A/B test results with Hotjar heatmaps and session recordings for qualitative insights into user interactions within experiment variations. Convert's Hotjar integration documentation.
• FullStory: Analyze user sessions that interact with specific experiment variations to understand user experience qualitatively. Convert's FullStory integration documentation.
• Shopify: Integrate with Shopify to conduct A/B tests and personalization directly on ecommerce storefronts. Convert's Shopify integration documentation.

Alternatives

• Optimizely: An enterprise-grade experimentation platform offering A/B testing, personalization, and feature flagging for web, mobile, and backend.
• VWO: A comprehensive conversion optimization platform with A/B testing, heatmaps, session recordings, and surveys.
• Google Optimize: A free A/B testing tool integrated with Google Analytics, offering basic web experimentation capabilities.

Getting started

To begin using Convert Experiences, the primary step involves embedding a JavaScript snippet into the <head> section of your website. This script asynchronously loads the Convert Experiences library, allowing it to modify page content for experiments. After embedding, you can define experiments using the visual editor or through custom code within the platform.

Here's an example of the basic JavaScript snippet for integration:

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>My Tested Page</title>
    
    <!-- Convert Experiences universal script -->
    <script type="text/javascript">
        var _conv_page_id = 'YOUR_PROJECT_ID'; // Replace with your actual project ID
        var _conv_host = 'app.convert.com';
        document.write(decodeURIComponent('%3Cscript src="' + document.location.protocol + '//' + _conv_host + '/conv.js" type="text/javascript"%3E%3C/script%3E'));
    </script>
    <!-- End Convert Experiences universal script -->

    <style>
        body {
            font-family: sans-serif;
            margin: 2em;
        }
    </style>
</head>
<body>
    <h1>Welcome to our website!</h1>
    <p id="main-paragraph">This is the original content.</p>
    <button id="cta-button">Click Me!</button>
</body>
</html>

After installing the snippet, navigate to your Convert Experiences dashboard. From there, you can create a new experiment, define your goals (e.g., clicks on #cta-button or views of a specific page), and use the visual editor to create variations. For instance, to change the text of the #main-paragraph or the color of the #cta-button, you would select these elements within the editor and apply your desired modifications. For more advanced implementations, the platform enables direct manipulation of the DOM using JavaScript within the experiment settings or through the Convert API for programmatic control.